Briefing · Insights

Numbers you can trust.

Every Monday, Briefing tells you what your squad booked, and shows you each booking in Square so you can check. Anything estimated says so. When you have a business question, Growth researches it with sources you can see.

100%of dollars verified
1suggestion a week
14 daysattribution window
The owner after closing, sitting at the front desk with her shoes off, reading her phone, relaxed. Lamps on, salon empty.
09Owner after hours
Your week: $2,140 bookedVerified in Square
Research readyShould you raise knotless prices?
How it works

The truth, every Monday.

How your recap is built, and how to ask for more.

1 / 6
How we count

If it’s not in Square, it doesn’t count.

1A client talks to your squad

A DM, a call, a rebook text or a waitlist offer.

2She books within 14 days

The booking appears in your Square account.

3We match the two

Same client, inside the window. Matched bookings are counted.

4You see each one

Listed with its Square ID. Remove anything you disagree with.

Post views and reach are always labeled “estimated”. Revenue never is.

What’s included

The details.

Verified revenue

Only bookings found in Square count toward results.

Source list

Every counted booking listed, removable by you.

Per-assistant results

See which assistant is pulling its weight.

Market research

Prices, trends and demand near you, with sources.

Morning brief

Daily, short, and only what matters.

Circle benchmarks

Compare with salons like yours, using verified data.

Questions

Insights, answered.

More in the FAQ.

Why only Square bookings?
Because it’s the only number we can prove. We’d rather show you a smaller true number than a bigger guess.
What counts as “booked by the squad”?
A booking by a client who talked to your squad within the 14 days before booking. You can remove any booking from the count.
Where does research data come from?
Public price lists and booking pages, Google search trends, Circle salons who share their data, and your own Square history. Each source is labeled.

Put Briefing to work.

Start your 14-day free trial. Everything starts as a draft for your OK.

14-day free trial · No contract · Live in one sitting

Works with your tools

Plugs into the apps your salon already runs on.

Connect each one with its own secure login. Nothing to install, nothing to migrate.

See every integration