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The SalonSquad blog

Run a better book.

Practical guides for salon owners: messages, booking, content, reviews and the business behind the chair.

A client in everyday life (café, car, sidewalk) looking at her phone, getting a booking confirmation. Phone screen not visible or off.
10Client getting a text
Messages

Instagram’s 24-hour rule, explained for salon owners

Why some old DMs can’t get an automated reply, and what to do instead.

5 min read
A braider mid-way through knotless braids on a client. Her phone lies face-up on the tray beside her. Close, intimate, hands in focus.
02Braider mid-braid
Booking

How to answer “how much for knotless?” without losing the client

The reply that turns a price question into a booking.

6 min read
A stylist and a new client looking at inspiration photos on a phone together during a consult.
16Consultation
Booking

Deposits that protect your day without scaring clients away

How to set deposit rules that clients accept and no-shows respect.

5 min read
The owner after closing, sitting at the front desk with her shoes off, reading her phone, relaxed. Lamps on, salon empty.
09Owner after hours
Insights

Why we only count bookings we can find in Square

Smaller true numbers beat bigger guesses. Here’s how we count.

4 min read
Stylist with both hands busy in a client's hair while a phone lights up on the counter in the foreground (call coming in).
17Hands full
Phone

Setting up call forwarding on any carrier

Keep your number and send only the calls you miss to your assistant.

4 min read
A client outside the salon showing off fresh locs or a twist-out, natural light, street background.
21Client with finished locs
Client care

The six-week rebook: why regulars drift and how to keep them

Most regulars don’t leave. They just forget. A timely nudge fixes it.

5 min read
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