Client care
The six-week rebook: why regulars drift and how to keep them
Most regulars don’t leave. They just forget. A timely nudge fixes it.
Retwists, silk presses, cuts and color all run on a rhythm. When a client who usually comes every six weeks hits week ten, she hasn’t necessarily left you; life got busy. The fix is a timely, personal nudge.
Know each client’s rhythm
Your booking history already knows it. A client who books every four weeks needs a different nudge than one who books every eight.
Offer real times
“Want to book?” creates work. “Saturday at 9 or Tuesday at 10?” takes one word to answer.
Follow up once, then stop
One gentle follow-up is helpful. Three is spam.
Don’t lead with discounts
Most regulars don’t need a coupon to come back, just a reminder. Save offers for clients who truly drifted.
SalonSquad’s Client Care learns each client’s rhythm from Square, offers two real open times in her preferred channel, follows up once and reports who booked.
